Sales and the Merchandising of Conservative Resistance

Why is it that the rise of Ben Shapiro, Jordan Peterson, Michael Malice and Tim Pool corresponds exactly to the rise of the Democratic party as an unstoppable force and immovable object?

Is it a reaction to the Left?

No, it is not.

Conservative lubricants

Conservative media viewership far and away exceeds that of Liberal oriented media, an imbalance that favors  Conservatives should be a phalanx that constrains the Left advancement, but it hasn’t. Quite the opposite.

Sales. High Fidelity vs High Convenience

Liberal, high fidelity

Mary Ellen has been sensory bombarded with panic, fear, and conflict, she believes that the earth is dying, guns are out of control, Republicans want to destroy the multi-verse and so on and on.

Her anxiety is programmatically converted to real world physical actions. It’s an activation to vote and to march and to shout at people not wearing masks.

Conservative, high convenience

(to define Conservative I use a composite of the characteristics of those who are opposed to Leftism, this includes Libertarians, Anarchists, Nudists and those that are considered traditional Conservatives more aligned with the larger party identity. I call this Conservative Brethren and for simplicity I will refer to this as Conservative)

Bob (not his real name) is a Conservative, subject to the same human mind mechanics that perceives of identity, but here the outcome is different.

The sum of his panic, fear, and conflict converts his anxiety to activate a purchase of merch, superchats, books and confectionery shit.

Why would Conservative brethren influencers and middling thought leaders ever want conflict to be resolved – when preserving its condition is the source of their own financial well being?

One reason for this is that Conservatives have been effectually stripped of political, social and economic currency in which they can affect policies favorable to themselves. They have been allowed just enough power to consume, to express dissent in solitude or in small groups and are permitted no broad convening force.

Sales. Sustained Conflict as a Service

The physical act of purchasing is the same cathartic release as voting, and it carries none of the social, career, or even violent risk of protesting and marching.

That 5 minutes it takes to contemplate, decide upon the particulars and make the purchase is the same dopamine hit that relieves, temporarily, like a medication, the anxiety the Conservative feels. 

Conservatives may vote but that’s every few years, while real life is every day and true political action takes daily physical effort and persistence.

Sales and the Merchandising of Resistance

The Conservative popular figures are not in the business of enrolling Republican voters even though they are ideologically aligned and even though it would be at least a partial remedy to Conservative emotional and practical ailments.

Leftists create enormous stress and channel it by offering only acceptable release of brute force activism in their favor. The Right creates enormous stress and channels it to buy books and youtube superchats. Words aint power. Words are the absence of power

Mobilization vs DEmobilization 

Conservative brand name thought leaders will not mobilize their active supporters and benefactors, because to do so jeopardizes the unique, proprietary relationship they hold with their consumer. It would be a transfer of their consumers mind share to a consortium of Conservative community activists, political parties, email lists and etc.,

For Democrats activist celebrities such as Lebron, Taylor Swift, et al, their asset is their ability to mobilize and activate their base in service to the Democrat party.

Conservative brethren thought leaders value creation (at best) is not to drive an action, but to influence thought that may lead to a different voter preference. Further, they convene people virtually which has no collective force, rather it’s appeal is solipsistic.

Boycott

The only way to compel Conservative celebrities and punditry to devote themselves to actual political mobilization is to withhold any payments to them, any superchats, any book buys, subscriptions, youtube views, twitter follows, until they commit and act upon, enrolling Conservative voters to the GOP to drive policy change.

The mantra of these people is that they are apolitical, or their preference is the political vapor of the Libertarian party or worse yet, being an “anarchist,” which therefore allows them to slip out of any entanglements. 

If you let them get away with this you are the mark and they are hunting you.

The Left makes their celebrities and influencers align and become activists, the Conservatives don’t. 

Conclusion

Can you picture a pink elephant?