This is going to be a lot of fun because we are going to watch Brittany get fired from her sales job at Cloudflare. Today is her last day of…
Browsing Category Sales
Sales test: Watch what Vivek did wrong
🍿🥤 Sales test: Let’s watch the opening sequence of a @VivekGRamaswamy campaign speech.
🤔 What could Vivek have said that would have improved on the ‘attendee converting to voter’ yield of this event?
What would you have said? Take the SALES test
🤝 This is a fun video cos we’ve all been in this spot.
🧐 How could @VivekGRamaswamy have improved this encounter? What would you have said?
Take the SALES test…
Transition Integrity Project revisited
📚 I did this look back adding color coding to emphasize the distortion between what is written and what is read
📰 📺 Report was also a leading indicator of media friendly Trump hate 🤯
👀 Please read and lemme know your thoughts 🤔
Sales. The dog and you
🍿🥤 Watch the clip. SELLING YOU. We are always selling a piece of ourselves to someone.
🙊 Declining to give bad advice is selling, isn’t it?
🐶 Petting a dog is selling to the dog, and to the owner, isn’t it?
DeSantis. The DeSastrous use of Twitter ads
🧐 DeSantis Twitter ads are disastrous
🤔 What are the lessons of how Trump campaign used Facebook in 2016.
TEST, LEARN, ADAPT
✅ This post breaks down what worked for Trump’s campaign
❌ What’s not working for DeSantis’ campaign
“Mamas for DeSantis” post-mortem
☠️ Sales and the Campaign commercial post-mortem
🍿🥤 “Mamas for DeSantis” may be the worst political ad I’ve ever seen. It’s a campaign’s death knell.
In this post we’ll do it’s autopsy 🧟♀️
The Matt Stoller Hustle
🕺 Matt Stoller is in a clique of Progressive Think Tank 🤖 Terminators hunting Conservatives 🔪
👀 Read this post and beware Leftists bearing gifts 🎁
Cos 🤯
Sales and the merchandising of Conservatives
The Left creates enormous stress upon a person’s mind, then channels that energy, activating their base to protest and vote 🪧🗳️
The Right creates enormous stress and activates their base to buy merch 🤑
High Fidelity v High Convenience
Sales. Words and Identity. A case study
Jon Stewart does a master class in sales, identity Borg’ing and using words as props. Forensics on how he did it and what we bought
Selling. The Sale
🔥 The Sale. This podcast episode with @jposhaughnessy and me is about sales
⌛️ looking back one day, you may say this was the best hour of your life
On Being Great. Sales. And You. Part 1
Every pitch and every sale is a fraction of you. I’m gonna make you great at sales so you can sell ‘you’ for more
On Being Great. Sales. And you. Part 2. Cold Call
This isn’t a book and there is no upsell. It’s about being GREAT at SALES. It all starts with a cold call. It’s my gift to you, whoever you are
Salesman, sell, something.
When I say “salesman” I am talking about me and you, we are always selling a little bit of ourselves. Here’s how to sell you for more…
Sales. Why people pay more: Bank v Check Casher
The alternative to a bank is the check casher. Two very different business models and in the latter, intimacy is a premium product
Sales Development Rep. Expensive fix, cheap problem
There are many scenarios when using a Sales Development Rep is tactically the right thing to do. There are many more scenarios when it’s not.
Sales. Create your Competition
You can’t become the ‘safe choice’ market leader unless there is a benchmark and a 2nd and 3rd place entrant. Create the competition
You cannot build a substitute offering within your own company, so build it in theirs…
Sales. Intimacy is a premium product
The technology of a ‘thing’ should be articulated, then made lighter.
Add the weight of high value human interaction. Intimacy is a premium product
Sales. The CEO shouldn’t be on sales calls
In a sales meeting, CEOs often have a difficult time explaining their own product. They describe the way ‘they’ see it and what it will ‘be’.
Sales. Why good salespeople go bad
🦉 Did your salespeople fail or did you?
Sales people are your internal clients
🤔 They are the 1st to hear the pitch, ask questions and hear the answers and the 1st to buy your product.
🥳 The 1st to become raving fans, or not 🙄