A company is a huge factory with dozens of assembly lines running 3 shifts.

If you want to make changes, such as client profile or margin, the entire system needs to be re-engineered. The company that charges 300% more is fundamentally different than the company that charges less.

Here we are going to discuss the modifications needed.

Within a startup there is very little insulation between processes and people. It is all intertwined. We need to pry them apart, this will reduce fragility and give the company culture more resiliency.

We can tamper with a system, and if needed, restore equilibrium to processes but we can’t easily do that with people.

The alterations we want to make are not cosmetic or simply a marketing brochure with a new color scheme. This is a cultural shift.

The execs and staffers that get a company to lift off are seldom the same ones that keep it in orbit. This is the difference between building something and operating it.

Everything that a company is cascades from the CEO.  There are life-cycles of a company and the first to jump the chasm from one cycle to the other must be the CEO. You would like to change the culture of the company but leave yourself intact. You can’t. Until you change yourself. The hard work starts with you.

The end?