Sales. The CEO shouldn’t be on sales calls

The CEO should not sell

…ever

A common characteristic of the entrepreneur CEO is that they have difficulty transferring their concept of a thing to someone else.

They get frustrated and that cascades down. When the sales division is not operating properly they micromanage the sales transaction and neglect the entire system.

In a sales meeting, CEOs often have a difficult time explaining their own product. They describe the way ‘they’ see it and what it will ‘be’. 

CEOs shouldn’t sell

What CEOs should do is be patient, stay in the office, put their entire vision of the product, its distribution, value to the prospect, pricing, all of its mechanisms and apparatus in a personal vision plan of the company. Each role should be exactly defined.

This is not a textbook exercise. It’s exhaustive world building nonfiction.

The End?