Browsing Category Political wizardry

branding trump hillary tweets

Chapters New Entrant v Incumbent Minimum Viable Politican. A/B testing by tweet Marketing. New Entrant v Incumbent. Trump v Clinton This post isn't about politics. The recent Presidential campaign is ideal for a repurposing to a discussion of entrant vs an incumbant, market leader. This is because campaigns are constructed as collapsible corporations, in startup jargon they are short-lived unicorns. This is the start of...

Read More